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14 July 2025

Mazda celebrates Singapore's aquatic stars in grit-fuelled film

Event

Mazda is putting the spotlight on grit and perseverance with its latest brand film “What drives you?”, launched in tandem with Singapore’s hosting of the World Aquatics Championships 2025.

Done in collaboration with advertising agency 3-Sixty Brand Communications, the 60-second film opens with a voiceover asking, “What drives you to step out of your comfort zone?” before showcasing five TeamSG aquatic athletes excelling in swimming, water polo, artistic swimming, and open water swimming.

 

As the official automobile partner of the championships, Mazda is powering the event with over 100 vehicles, shuttling athletes, officials, and organisers across venues. The partnership aims to highlight Mazda’s shared values of teamwork, endurance, agility, and relentless pursuit, qualities celebrated both in sport and on the road.

 

Find out more here:

Website: https://www.marketing-interactive.com/mazda-celebrates-singapore-s-aquatic-stars-in-grit-fuelled-brand-film